Social media strategy
A clear, realistic plan for your business: which platforms deserve your time, what to post, how often, and how it connects to actual customers.
Built around your business, your audience and the hours you genuinely have.
Social Media Services
Get your business seen - without living on your phone.
Social media is still one of the most powerful free shopfronts a small business has.
It's also a time-eating machine when you don't have a plan.
I help small and local businesses build a social media presence that's practical, sustainable and connected to real business goals - through strategy, training, consulting and honest support from someone who's been doing this since 2011.
How we can work together
Practical help, at the level you need
Here's the thing: social media is really just about creating conversations and building relationships.
People buy from people, not businesses.
That's why my work is built around strategy first. Not chasing every trend. Not posting for the sake of posting. Not trying to be everywhere at once.
My KISSS method keeps it Simple, Social and Strategic, so your social media has a clear purpose and doesn't take over your life.
Over the years, I've worked across tourism, hospitality, events and festivals, health foundations, retail, trades, professional services and not-for-profits, so I understand that every business needs a different approach.
Consulting & ongoing support
Practical support to help you review what's working, fix what's not, and make better decisions about where to spend your time.
Ideal if you want someone in your corner without handing everything over.
Social media training
Hands-on training for you or your team across Facebook, Instagram and the tools around them.
Taught in plain English, at the level you're actually starting from.
Practical content support
Help with the doing: content planning, page setup, profile clean-up, ad campaign guidance and simple systems that make posting consistently more achievable.
Social media management
Done-for-you social media for a small number of select businesses.
I keep this list short on purpose, because I don't believe in taking on more pages than I can properly care about.
Ask me about availability.
And yes - AI can help here too
Lighten the content load
The biggest reason small businesses go quiet on social media isn't usually a lack of ideas.
It's a lack of time, structure and headspace.
Where it makes sense, I can show you how AI tools can help with brainstorming, drafting, repurposing, planning and organising your content, while keeping your voice, judgement and customer relationships where they belong - with you.
The tool serves the strategy, not the other way around.
If you want to go deeper into practical AI for your business, you can explore my AI training options or book a discovery call and we'll work out the best place to start.
From the people I've worked with
“Lisa is the Queen of Facebook and can pass on her knowledge in an easy to understand and fun way. I now have the tools and the confidence to tackle Facebook and all the recent changes. Any business that uses Facebook needs Lisa. It's as simple as that.”
“Lisa's talents and expertise as a social media specialist helped elevate our online presence and effectively promote the premier three-day spring racing carnival in North Queensland. Her creativity, intelligence, and expert grasp of social media's power were instrumental in our success.”
“Lisa is creative, resourceful, original and intentional. She is an experienced and well-travelled social media manager with high intellect, sound strategy and natural charm, and did a sterling job designing, organising and promoting all elements of our social media coverage for Radiance - a women's empowerment event bringing together 160 women from our local Cairns community.”
Good questions
Things people ask before working with me
Do you manage social media, or just advise?
Both. I offer strategy, consulting, training, practical content support and social media management for a small number of businesses. If you're not sure what you need, start with a discovery call and I'll tell you honestly.
Which platforms do you work with?
Mainly Facebook and Instagram, because that's where many small businesses still need the most practical help. Depending on your business, we may also look at LinkedIn, Google Business Profile, email marketing or how your social media connects with the rest of your online presence.
Do you only work with Cairns businesses?
No. I'm based in Cairns and work in person across Far North Queensland, but I also work with businesses across Australia online.
Can you train my team instead of doing it for us?
Yes. Sometimes training is the better option, especially if your team already has the ideas and access to day-to-day content, but needs a clearer plan and more confidence.
Will you use AI to write my content?
AI can help with ideas, structure, drafts and repurposing, but it shouldn't replace your voice or judgement. If we use AI, we use it carefully and strategically. The goal is to make the work easier, not make your business sound like everyone else.
Let's get your business seen.
Book a free 30-minute discovery call and tell me where social media is at for you right now - whether that's "going great, need a plan" or "haven't posted since Christmas". No judgement, no obligation.